This guide will cover some of the different account penetration tools, techniques and strategies to consider.

As recruitment businesses, we spend a lot of time focusing on the acquisition of new business, hunting out new clients to work with. Whilst this is a critical part of ensuring the continued growth of our sales pipelines and should be a key component of your business strategy, it can often be to the detriment of the existing business relationships we already have.

Sitting alongside your new business development plans should be your account penetration plans; a clear and decisive process to penetrate deeper within your existing customers and maximise the relationships you have already developed.

With more emphasis, and a clearly defined strategy around Strategic Account Management you can not only make yourself very sticky with your customers, but you can also maximise their lifetime value to get so much more out of the relationship.

This guide will cover some of the different account penetration tools, techniques and strategies to consider.

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