Turn LinkedIn into your #1 billing channel in 6 weeks
Available exclusively to TRN Members, this is a practical programme for recruiters and marketing teams to build a standout personal brand, grow pipeline, and convert faster on LinkedIn.
Hosted by James Osborne, here's what you'll get:
With a collective followership of 123 500+ across both his company and personal LinkedIn, James will coach you through:- - 3 live training modules (recorded) + slide decks
- - 3 live group coaching sessions
- - Weekly Social Boosters (email + TRN World library)
- - Dedicated SocialScaling Forum for momentum, ideas & wins
- - Graduate Support (6 more weeks access)
- - TRN World resource hub access
Who it’s for
- Billing recruiters & leaders who want consistent inbound and warmer outreach
- Recruitment marketers who need a repeatable social playbook for consultants
- Anyone posting but not seeing reach, replies, or revenue
What you’ll walk away with
- A LinkedIn profile optimised to to convert the right clients and candidates
- An exclusive framework to boost visibility and leads
- A commenting strategy for reach and credibility (without hours of posting).
- Smart connection tactics that get accepted and start conversations.
- Framework and coaching to successfully build a niche community.
SCHEDULE
Light lift, real momentum: daily 15-minute sprints and one focused 45–60 minute Friday session (alternating live training and group coaching).- Week 1
- Week 2
- Week 3
- Week 4
- Week 5
- Week 6
In session 1, we will deep dive into how to turn LinkedIn into your most powerful business development and branding tool.
You’ll learn how to optimise your profile, decode the ever-evolving LinkedIn algorithm, and build content that gets seen, sparks engagement, and drives results.
Using our V.E.S.P.A. framework, we’ll guide you through creating compelling, high-performing posts from storytelling and video to carousels and polls. You’ll also get proven strategies to boost your visibility, attract top talent, and convert leads.
9am to 9.15am: Kickoff & Quick Wins
- Welcome
- Poll: Who’s posted? Who got a lead, DM or meeting?
- Share 2 to 3 success stories from members
- Quick reminder of last session’s focus and actions to complete
9.15am to 9.30am: Live Coaching
- Live coaching through delegates’ questions on different subjects – we pull these before the session
- Live Q&A
9.30am to 9.40am: Breakouts
- Live sharing of ideas in small groups using breakouts function
- 3 real examples (good, bad, better)
9.40am to 9.45am: Commit & Close
- Chat prompt: “My next post / campaign will be about…”
- Reminder of next session, Booster, and WhatsApp follow-up
- “See you online - tag us when you post!”
Building on our foundational session, this advanced module dives into the art and strategy of LinkedIn engagement. You’ll learn how to elevate your presence through meaningful interaction, develop a commenting strategy that drives visibility, and expand your network with purpose.
We’ll explore:
- How active engagement fuels personal brand growth
- Creating and executing a high-impact commenting strategy
- Smart tactics for network expansion and connection requests
- Leveraging advanced content formats like video, carousels, and LinkedIn Live
- Collaborating with influencers and using analytics to refine your approach
9am to 9.15am: Kickoff & Quick Wins
- Welcome
- Poll: Who’s posted? Who got a lead, DM or meeting?
- Share 2 to 3 success stories from members
- Quick reminder of last session’s focus and actions to complete
9.15am to 9.30am: Live Coaching
- Live coaching through delegates’ questions on different subjects – we pull these before the session
- Live Q&A
9.30am to 9.40am: Breakouts
- Live sharing of ideas in small groups using breakouts function
- 3 real examples (good, bad, better)
9.40am to 9.45am: Commit & Close
- Chat prompt: “My next post / campaign will be about…”
- Reminder of next session, Booster, and WhatsApp follow-up
- “See you online - tag us when you post!”
In this penultimate session, we shift focus from engagement to influence showing you how to build a thriving community within a carefully chosen niche.
You’ll learn how to identify the right blend of sector, skills, and geography to target, using data, insights, and AI prompts to remove the guesswork.
We’ll explore how the right niche unlocks faster placements, better margins, and more inbound opportunities and how to turn that niche into a loyal, engaged community that drives long-term success.
9am to 9.15am: Kickoff & Quick Wins
- Welcome
- Poll: Who’s posted? Who got a lead, DM or meeting?
- Share 2 to 3 success stories from members
- Quick reminder of last session’s focus and actions to complete
9.15am to 9.30am: Live Coaching
- Live coaching through delegates’ questions on different subjects – we pull these before the session
- Live Q&A
9.30am to 9.40am: Breakouts
- Live sharing of ideas in small groups using breakouts function
- 3 real examples (good, bad, better)
9.40am to 9.45am: Commit & Close
- Chat prompt: “My next post / campaign will be about…”
- Reminder of next session, Booster, and WhatsApp follow-up
- “See you online - tag us when you post!”
Free to Members of TRN
Spaces for this cohort are limited and will be allocated on a first-come, first-served basis.
Frequently Asked Questions
The core training runs over 6 weeks, with one live learning session each week lasting between 45 minutes to an hour. In addition to that, you’ll join 3 live coaching sessions on alternate weeks (Week 2, Week 4, and Week 6), each running for 45 minutes on Zoom, with cameras on for real-time engagement and practical coaching.
In total, you can expect to dedicate around 1.5 to 2 hours per week for 3 months