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The 2025 BD Fix: Tactics for a Noisy Market

Forget the fluff. In this free session, James Osborne breaks down what’s actually working in BD right now—and how to build a sales strategy that cuts through the noise.

Online

Thu, June 19: 01:00 - 01:45

Too many recruitment agencies are stuck doing “a bit of everything” when it comes to business development—email sequences, cold calls, LinkedIn posts—but without a real strategy behind it. The result? Burnt-out teams, clogged inboxes, and dry pipelines.

In this fast-paced, straight-talking session, TRN Co-Founder and Chairman James Osborne breaks down what’s working in BD right now—and how to stop wasting time on tactics that don’t convert.

Whether your team is battling call reluctance, automation fatigue, or just plain confusion, this is your blueprint for building a business development engine that consistently delivers meetings, opportunities, and revenue.

You’ll learn:

  • The truth about cold calling, speccing, email outreach—and what to do instead
  • Why buyers behave differently now (and how to meet them where they are)
  • How to use AI and automation properly without spamming your market
  • The playbook top agencies are using to get in front of more clients—faster
  • Why visibility, value, and velocity are the only three things that matter in BD

This is for recruitment leaders who want to fix their pipeline, boost their team’s confidence, and win more business—without gimmicks.

Free session. Limited spots. Register now to secure your place.

About the speakers

speaker
James Osborne

Co-Founder, TRN

Speaker