Enhancing the Client Experience

Provide every client with a consistently excellent experience. Develop a relationship and focus on the long-term success of the client. It’ll build your reputation, create client loyalty and stimulate referrals, and enable long term relationships with clients.  Here are a number of ways to stand out:

1. Conduct and provide salary surveys
2. Client entertainment -spend some social time with the client
3. Invite clients on networking days and industry events
4. Personalised gifts – research the client and send something meaningful
5. Provide interview space and space for clients to train in
6. Offer to sit in interviews
7. Send handwritten cards -birthday/Christmas/anniversaries of working together
8. Share market information
9. Share relevant thought leadership blogs
10. Seek consistent and systematic feedback
11. Never compromise on the quality of candidates
12. Maintain the same account manager
13. Say no when you can’t help
14. No bull - keep it honest at all times
15. Research the employer branding – what do they stand for?
16. Conduct video interviews of applicants and send to clients
17. Spend a day in the clients’ offices to understand the business and culture
18. Conduct a competitor Analysis – what are the clients’ competitors doing differently in terms of recruitment or employer branding
19. Provide psychometric tests when presenting candidates
20. Carry out role profiling to help client really understand what they are looking for
21. Donate to client charity
22. Donate a % of the fee goes to chosen charity
23. Invite client to your company charity days
24. Provide stats on the recruitment process
25. Send out relevant third party promotional material
26. Design and deliver value adding workshops
27. Say thank you for their business
28. Offer to conduct an employee engagement survey
29. Train the clients in interviews
30. Invite client to the company party
31. Quarterly service review
32. Buy something from the company to experience being the client’s client
33. Coach client to understand client expectations
34. Assist with brief writing
35. Facilitate an assessment day for the client
36. Set expectations about the process with the client
37. Drop in post placement
38. Provide the client with candidate’s feedback on the selection process
39. Handwritten card to thank them for the business
40. Deliver some relevant, value adding training for successful candidates

Enhancing the Candidate Experience

Provide every candidate with a consistently excellent experience. Develop a relationship and focus on the long-term success of the candidate or contractor. It’ll build your reputation, candidate loyalty and referrals, building your candidate pool. Here are a number of ways to stand out:

1. Invest in preparing the candidate for the interview
2. Send handwritten cards -birthday/Christmas/anniversaries of starting the new job
3. Send seasonal gifts
4. Invite to networking and industry events
5. Provide them with market knowledge and salary benchmarking to help them understand salary ranges
6. Invite to company socials to maintain the relationship
7. Hold candidate or contractor events
8. Provide advice and feedback on CV and their profile – Linked In/Twitter/Facebook
9. First day at work – send them a little gift (cupcake)
10. Take successful placements out to celebrate
11. Take unsuccessful candidates out to talk next steps
12. Meet after start date to check in – provide feedback to client
13. Help with logistics and provide assistance with interview challenges
14. Provide LinkedIn testimonials and recommendations
15. Agree a responsiveness protocol
16. Regular check in with all candidates – work out the appropriate frequency
17. Provide payroll support to contractors
18. Personal onboarding to support the client onboarding
19. Be genuinely interested
20. Keep candidates informed even if no news
21. Provide career advice and coaching no just job advice – you’re looking for a long term relationship
22. Take an interest in personal situation
23. Provide discounts on training courses which would benefit them
24. Refer to other recruiters and other companies if they are a better solution
25. Share relevant industry news and blogs
26. Give them membership of employee benefits schemes such as perk box
27. Meet the candidate – invest in face time, including during the interview process
28. Conduct appropriate research
29. Check references as if you were the client
30. Develop a robust briefing process and run through their understanding of brief
31. Invite to the office to build the relationship
32. Review and feedback on presentations if they have to do them
33. Set clear expectations at beginning and provide good and honest feedback through out
34. Follow up post placement and hold annual reviews with them
35. Ask them for referrals and leads and reward them
36. Coach for style and content of interviews.
37. Send out regular bulletins to candidates
38. Negotiate better packages on their behalf where justified
39. Call them back in a timely and responsive matter
40. Be honest about wanting successful candidates to become clients
41. After 12 months, once you’ve established that the candidate is a success, drop a note to the client about how pleased you are