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Become a thought leader in your sector with a podcast!

Become a thought leader in your sector with a podcast!

Written by Haydn Morgans

Last edited May 8, 2023

Become a thought leader in your sector with a podcast!

The Recruitment Rollercoaster Podcast has helped Hishem Azzouz build a strong brand for himself and Hoxo Media. Our guest article from Hishem looks at the power of the Podcast and how it could be the answer to you wanting to earn thought leadership status!We hear this phrase more and more from recruitment agencies, “we want our recruiters to be perceived as thought leaders within their sector” OR “we don’t want our recruiters to be perceived as ‘just’ recruiters”.

Why do more and more agencies want their business and their recruiters to become thought leaders?

Well, the actual definition of a ‘thought leader’ is this – A thought leader is an individual or firm that is recognised as an authority in a specialised field and whose expertise is sought and often rewarded.

If you’re a Recruiter but you become THE go-to person for sector knowledge and you’re perceived as an industry expert within your niche sector, then you will have a HUGE competitive advantage in an extremely crowded market place.

Hosting a well-known podcast can most certainly enable you to achieve this, so let’s explain how.

But first …

Who’s actually listening to podcasts?

6 million adults in the UK listen to podcasts on a weekly basis. Which means there is an enormous amount of attention your recruitment agency can tap into.

How much does it cost to start your own podcast show?

Nothing; zero pounds. You can start your very own podcast with a completely free app called Anchor. Everything you need to do a podcast can be done through your smartphone.

So you now know that people are listening and how much it costs for you to start a podcast, how is hosting a podcast show going to help you become a thought leader?

This is how we believe it can help you achieve that sought after thought leadership status…

Choosing what you’re going to cover and talk about on your podcast show is key to becoming a successful thought leader within your sector. Your podcast show, simply HAS to be focused on the sector you recruit for!

This means you will be in a very unique position to interview candidates and clients within your sector, that doesn’t involve talking about jobs. You will be in a position to discuss current trends and uncover the expert knowledge from professionals in your industry.

You will learn more and more about the industry you recruit for.

You will build authentic relationships with candidates and clients you have on the podcast show.

You will build more awareness around your own brand and the industry you recruit for.

You will become a hub of information for people who want to know more about your fantastic guests on the podcast and in time you will become a thought leader.

You’re going to become known for bringing people together within your industry, educating people about the industry and not just known to help people get new jobs.

Hosting a well-known podcast show will mean clients and candidates will be coming to you, asking how they can get involved and how they can help you reach more people.

All recruitment agencies wish they had more candidates and clients come to them!

This will put you in an extremely unique position where you will enable professionals within your sector to learn from people they may have never had the opportunity to meet or learn from before.

Achieve this and you will be well on your way to reaping the rewards of becoming a thought leader within your industry!

Learn how you can start your very own podcast with our brand new FREE ebook ‘Our complete guide to starting a podcast’

Download here

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