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Why we’re using ‘Marketing’ Values

Why we’re using ‘Marketing’ Values

Written by James Osborne

Last edited May 3, 2023

Why we’re using ‘Marketing’ Values

TRN Marketing Manager Haydn talks us through why we, at The Recruitment Network, use Marketing Values. In the last few months work has dramatically changed for me (for the better) I’ve taken on a marketing executive, so now we’ve got a team! But now I’m managing another person, so my fundamental mindset has to shift to that of helping our executive get up to speed.

Luckily, I work in a company whose co-director is a leadership expert, so I found myself sitting at the next Leadership course absorbing all the amazing nuggets from Gordon Stoddart.

One of the ideas Gordon spoke about was your teams Vision and Values, and the importance of building it with your team so you’re all invested in what your team is trying to achieve for your company. We enjoyed coming up with our team vision and some tangibles to reach by the end of the year, this gives us an overarching aim which we should always consider when making any decision, this commerciality mindset in marketing is important, as I’m guilty of getting carried away by the cool and interesting projects, but will they benefit the business commercially?

“It’s not hard to make decisions when you know what your values are.” – Roy Disney

Once we had come up with our vision we were able to sit down and build a set of values together. Our team values represent best practice for our efforts. We built the values in a 3 step process.

    1. The Value Itself
    2. What does good behaviour look like for this value?
    3. What does bad behaviour look for this value?

From this we were able to come up with 3 initial values for our team based on what we’ve talked about how our brand needs to come across digitally and what we need to think about each day.

For an example we’ve got: Providing Massive Value

What does good behaviour look like: Is the content varied?, always asking what could make it even better?, are there experts we can ask to collaborate? etc..

What does bad behaviour look like: That will do with content, rushing out blogs, it does not hit a pain-point, unforgettable, bare minimum.

Inspired by Sir Clive Woodward’s fantastic talk at last year’s TRN Retreat I decided to take out values one step forward by turning them into Teamship Cards. I designed and printed these eye-catching cards which have the value alongside some of the good behaviour points, which we’ve printed off and laminated, sticking them to our desks and whenever we conduct a meeting we run through each of the points and make sure our objectives are aligned with our values.

It’s easy to sometimes forget what you’re trying to achieve with your marketing efforts when you get caught up with our busy schedules and the sheer amount of technical and creative work we need to do. We’ve found that having our vision and values out there to reflect on helps keeps us on track with what really matters and how we want to be perceived as a team internally and externally.

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