From Recruiter to Strategic Partner: The Modern Business Development Shift 

Traditional BD activity is becoming harder and less effective. Buyers are more cautious, more informed and less responsive to generic outreach.

This session explores what changes when you move from transactional recruitment to insight-led partnership.

In this session, you will examine:

• Why job-led BD is losing traction

• How to design conversations around industry trends and client implications

• The role of client scorecarding and qualification discipline

• How to move prospects from low touch awareness to high trust dialogue

• What advisory positioning looks like in real client meetings

The objective is to rethink the structure of your BD engine so it produces better quality pipeline, not just more activity.

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