Rethinking Business Development: Is Your Strategy Holding You Back?

2025 was uncertain. 2026 doesn't have to be.

Recruitment agencies spent much of 2025 waiting, watching markets, hoping for bounce-backs, playing it safe. That’s no longer enough. As James Osborne said: "No more waiting for the market to dictate what’s next.”

It’s time to rethink how you approach business development, not just for short-term wins, but to shape the future of your agency in a competitive, fast-changing landscape.

What You’ll Learn:

- Why traditional BD strategies are failing and what modern, growth-focused agencies are doing differently

- How to sell strategically — moving from “recruitment as a service” to true value-based partnerships

- How to build a resilient, future-ready BD model — based on insight, adaptability, and impact

This session is for you if:

- You’re tired of “just getting by” and want to drive real growth in 2026

- You’re unsure how to differentiate your BD approach in a noisy market

- You’re ready to stop reacting and start leading

Expect insights inspired by TRN’s latest work, including:

- The rise of insight-led selling

- How high-performing agencies are shifting to advisory-first relationships

- Why confidence, clarity, and consistency are the most valuable BD currencies right now

Join us and make sure your 2026 strategy is built to grow, compete, and win.