The TRN BD Framework: A New Model for Recruitment Growth

Growth isn’t about doing more.
It’s about moving faster with intent.

As traditional business development and sales strategies lose impact, recruitment leaders need a clearer, more scalable way to win. One that aligns BD, sales, productisation, and delivery into a single motion.

In this session, TRN’s James Osborne introduces the 2026 evolution in TRN’s Business Development Playbook. Built from real-world application, it's designed to help recruitment businesses create momentum, shorten sales cycles, and win more consistently.

This webinar will explore how modern recruitment firms are moving beyond ad-hoc selling to productised, repeatable growth, supported by workflows, playbooks, and AI.

We’ll explore:

• The playbook top agencies are using to get in front of more clients faster
• How BD, sales, and productisation need to work together to create momentum
• Why activity-heavy teams stall and momentum-driven teams win
• How to turn winning behaviours into repeatable playbooks
• How AI agents, workflows, and training will support the TRN BD Playbook in practice

This session sets the foundation for what’s coming next, including the Business Development Playbook, training programmes, and AI agents rolling out in February.

If you want faster wins, clearer strategy, and a scalable way to grow, this is where next-generation BD begins.