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Turning Social Attention Into Commercial Trust 

This session shows why consistent posting isn’t the same as commercial authority — and how recruiters can shift from visibility to real influence that builds trust, credibility, and revenue.

Online

Tue, 10 March: 10:00 - 10:45

Posting consistently is not the same as building commercial authority. Visibility without positioning rarely converts into serious client conversations.

This session explores how recruiters are shifting from content activity to influence that shortens sales cycles and builds retained relationships.

In this session, you will uncover:

• Why insight-led content outperforms job-led content
• How to use data and market interpretation to strengthen positioning
• What changes when you move from broadcasting to building community
• The commercial impact of consistency and clarity on LinkedIn
• How social activity can support advisory conversations and higher value mandates

The focus is not on likes or impressions. It is on trust, credibility and revenue.

 

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About the speakers

speaker
James Osborne

Co-Founder, TRN

Speaker