BD in 2026: Trust Is the New Pipeline

Today’s clients don’t want more outreach. They want more relevance. In a market where every buyer has options, the agencies that win are those that earn trust before they sell.

Join TRN Co-Founder, James Osborne in London on 25 November for a focused session on transforming how your agency builds relationships, creates credibility, and sustains growth through trust-led BD.

You’ll leave with tools to humanise your sales process, strengthen your market presence, and create a BD engine that converts through authenticity, not aggression.

Walk Away With:

• A trust-first BD framework built for 2026 buyers
• Messaging that prioritises relevance, value, and credibility
• A sustainable system for nurturing prospects and staying top of mind

Who it’s for:
Leaders who know that in progressive recruitment, trust closes deals faster than tactics.

Secure Your Seat
Spots are limited to keep the session hands-on and valuable.