Master Your LinkedIn Strategy: The VESPA Framework for Building Authority and Attracting Leads

Inconsistent posting, chasing vanity metrics, no clear strategy? Let’s change that. Recruiters using the VESPA framework approach it strategically: every post has Value (useful to the audience), Empathy (authentic and relatable), Structure (readable and engaging), Proof (backed by data), and Action (clear next steps).

In this session, James Osborne unpacks the content strategy that turns LinkedIn into your most powerful business development channel. The result: engaged followers, inbound leads, and genuine business impact from LinkedIn.

You'll learn exactly how to apply VESPA, see real examples, and understand how to build a LinkedIn strategy that generates real business impact.