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Pipeline From LinkedIn: ICP, Content Plan, and Conversion Strategy

Still chasing impressions, publishing inconsistently and measuring vanity metrics? This working session helps you build all three and gives you a dashboard to track progress.

Online

Thu, 19 November: 12:30 - 13:15

The LinkedIn strategies that work are clear about one thing: conversation creation with the right people. This requires a defined Ideal Customer Profile (who you're actually trying to reach), consistent content that attracts that audience, and explicit conversion calls-to-action that move conversations to business.

Join James Osborne for a working session on building actual business pipeline from LinkedIn.

Attendees understand:

  • Ideal Customer Profile: defining yours with precision
  • Profile characteristics: the specifics that matter
  • Content themes: what attracts your ICP
  • Content formats: what works on LinkedIn
  • Engagement strategy: creating conversations with your ICP

About the speakers

speaker
James Osborne

Co-Founder, TRN

Speaker