Productising Your Expertise: How Newsom Consulting Moved From Placement-Focused to Advisory-Driven

Transactional recruitment has a ceiling. Newsom Consulting hit it, stuck at 18% margin, competing on placements, and being treated as a supplier. Then they stopped positioning themselves as a placement service and started positioning themselves as a strategic partner.

Join James Osborne and Jim Newsom for a practical discussion on productising expertise. You'll learn how Newsom Consulting productised the market intelligence, hiring data, and candidate insights they already had into diagnostics, retainers, and embedded advisory relationships.

Get the insights:

• What expertise you already hold that clients will pay for
• Positioning shift: moving from "placement provider" to "strategic advisor"
• Product design: diagnostics, retainers, and embedded partnerships as revenue streams
• Conversion discipline: improving fill rates and reducing time-to-submit
• Margin expansion: moving from ceiling to 35%+ through products

The agencies winning are improving fill rates and time-to-submit, while monetising the intelligence they gain in the process.