Sales Isn’t Dead. Just Your Approach

How Recruitment Businesses Are Winning BD in 2025

If your cold outreach is getting ghosted, your emails are ignored, and every lead feels like a mountain to convert — you’re not alone. The rules of BD have changed, and the old playbook just doesn’t cut it anymore.

This session is for recruitment leaders who are ready to ditch outdated tactics and double down on what actually works right now. We’ll unpack how to:

• Break through the noise in an AI-cluttered, auto-replied world

• Build trust with clients who’d rather buy without speaking to a salesperson

• Create a modern, multichannel BD strategy that works across generations

• Use data, automation and real human connection (yes, both) to drive meetings and conversions