Birmingham Regional Meet Up - The Velocity Playbook: Building a Recruitment Growth Engine That Scales
Learn how the TRN Velocity Playbook Framework turns activity into momentum by connecting business development, sales, and delivery into a single growth system.
The BCEC, Hill Street, Birmingham, West Midlands, United Kingdom, B5 4EW)
Wed, 20 May: 09:00 - 12:00
Growth isn't accidental. It's engineered.
As traditional BD and sales approaches continue to lose their edge, recruitment leaders need a smarter, more scalable way to win. One that connects strategy, structure, and execution into a single, repeatable motion.
At this exclusive in-person workshop, James Osborne is bringing recruitment leaders together to show exactly how this works in practice. This is theTRN Velocity Playbook in action - a live session where attendees will experience the system firsthand, interact with the framework, and see real-world application across BD, deal progression, asynchronous selling, closing, account growth, cross-selling and more.

Over 100 pages of frameworks, templates, and strategies on how to use AI, smart BD, social selling, and solutions-led account growth to transform your revenue.
We'll get into:
- Why most BD activity creates motion, not momentum.
- How top teams are structuring deals so they don’t stall between meetings.
- What changes when you stop selling “roles” and start selling across a full solution suite.
- How to build commercial conversations that hold margin instead of losing it.
- Where AI and structured workflows are quietly removing friction from the entire BD process.
If you want faster wins and a growth model built to scale, this is a working session where strategy meets practice - leaving you with clarity you can immediately act on.
Spaces are limited. This is your room.
About the speakers
James Osborne
Co-Founder, TRN
Speaker
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