The GEO Folk

About

the GEO folk is a UK generative engine optimisation (GEO) consultancy that works exclusively with recruitment firms and the businesses that serve the recruitment market. We get recruitment firms reaching their next clients and candidates through AI search, and turn that into inbound meetings and hot leads for business development.

GEO is the work of making your firm visible, accurately described and recommended when hiring managers and candidates ask ChatGPT, Copilot, Claude or Google's AI about their problems.

Who it's for

- Recruitment and search firms who see the potential AI search brings, and want to move while the opportunity is there for the taking.

- Businesses that sell into recruitment firms and want to be the name AI gives when an owner asks who to use.

What we do - Hiring Trigger to Placement

- The four elements: a clear service specialism, informed human insight, original data and corroboration. Working together, they're how AI platforms start to confidently recommend you.

- Hiring triggers: we find what's happening in your market that will lead to hiring - a regulation change, a supplier breach, a funding round - and build content for the conversations your clients are already having with AI, before it becomes a live role.

- Your consultants' voice: we speak to your consultants to understand the challenges your clients are facing, so what AI reads is your expertise, not generic copy.

How we measure it

We're not just promising you AI visibility, we're showing you the ROI. We track the whole route: who AI names for the prompts your clients and candidates actually use, which businesses engage, and the meetings, vacancies and placements that follow.

For TRN members

When you ask AI about your own firm, it knows who you are and often recommends you. Your clients don't get that answer. Exclusive to TRN members: a free AI search audit showing who AI recommends to your clients today, and how it compares you to your competitors.

Claim your free audit: https://thegeofolk.com/trn-ai-search-audit?utm_source=TRN&utm_medium=partner-page

Free guide: The AI-ready job advert guide - get your live roles read and recommended by AI.

https://thegeofolk.com/guides/ai-ready-job-adverts?utm_source=TRN&utm_medium=partner-page

Read first: Does AI search matter for recruitment firms trying to win clients?

https://thegeofolk.com/blog/does-ai-search-matter-for-recruitment-firms?utm_source=TRN&utm_medium=partner-page

the GEO folk was founded and is led by Darren Boyle, who spent ten years in recruitment. Based in Scotland, working with firms across the UK.