From Expertise to Product: Map, Test, Record & Translate

Transactional placement has margin limits; productised advisory doesn't. Yet moving from expertise to product requires proof and specificity.

In this session, James Osborne conducts a "proof pack" workshop on productising expertise, simplifying the path from transactional placement to productised advisory. The proof pack method (map, test, record, translate) provides the framework that puts that system in place and working through it creates proof that your product idea works and a clear definition for positioning to clients.

This is about moving from "we could productise this" to "here's our first product."

We’ll get into: