Thank you 2020!

Thank you 2020!

For the silence on my streets so I can safely walk my dog

For the silence that now exists in my mind to help to clear the fog


For the quality time I have to spend with my children and family

For the quality time to reflect on what this year could have been

… and what it has become.


And thank you to the pessimists in paralysis who opened up the door

For us optimists and opportunists to step in, get on and just do more

Thank you for this opportunity.


For giving us those moments when we could not share a hug or kiss

And so reminding us of all those little things, those people that we really, really miss.

… and that’s for you in particular, mum x


Too many people have faced too much grief this year, and many are still feeling the pain

And we hope we have gone some way to help that with our 10,000 meals campaign


So to everyone out there still suffering, who are lost and not sure what to do,

Remember there are people here now and will always be here, ready to support you.


I’ll never again take for granted those things that I usually forget

And remind myself daily that what I have now is the best I have yet.


Thanks also to my new friends, the strangers, who now stop and say hi

And genuinely care for how you are doing as you walk on by.

Thank you 2020


Thank you for not forcing me to have to commute in the cold and driving rain

To that meeting that might have happened if it hadn’t been cancelled again

… by the time I just got there!


And thanks for the incessant laughs we had as we all looked like technofools,

On that first day in March figuring out those online tools


From sitting in your pyjama bottoms whilst wearing your tie and suit,

To delivering your best presentation with the whole thing stuck on mute.


I have never been so remote from people, so removed and so unseen,

And yet so connected to those little people in boxes on the screen


And if you add all those little boxes together, covid, do you know what we’ve become?

We’ve become bigger, we’ve become stronger, more united as one


So, thank you 2020 for making my business day to day so derailed,

As you’ve actually made my productivity go completely off the scale.

Thanks again.


To the online trolls who’s every dig on social is just another coin in my pot

So thank you, you’re making a positive difference whether you like it or not

… if you know, you know!


To my co-workers, business partners, board members and peers

I am humbled by your devotion, overwhelmed by your strength and lack of fear.


We built this business from the outset to be truly purpose led

To support our members and each other whatever the road we tread.


And like so, so many others, we’ve dug deep, held on, worked harder an-d smart,

But we stayed true to our beliefs and always kept our values at heart


To creativity, resilience, adaptability – they’re Pivots new best mates

That got our backs off from against the wall and stopped us taking covid’s bait.


You didn’t think we’d all just sit here did you and wait for this whole thing just to pass by?

We’ve got no time for that, that’s not our style, we’ve got much bigger fish to fry.


2020 has thrown it all at us but we have thrown every challenge aside

We’re riding this coronacoaster together and we’re taking each turn in our stride.

… thank you 2020 for the ride!


To the experts and scientists for giving us a new form of hope, an end in sight

I don’t quite understand it all, to be honest, but they seem to be getting it right


To the creativity, determination, imagination of the arts

For continuing to bring entertainment to our lounges and to our hearts.

… the show just must go on.


To those delivery drivers who just get on and who you never hear complain

To those flight attendants and pilots who may never again fly planes

… but are now taking off in new ways.


And of course, thank you to all the careworkers, publicans, teachers who are keeping up the fight

And to all the small high street retailers doing whatever they can to keep on the Christmas lights.


Lets’ go out, each one of us now and spend, on gifts and Christmas wrapping

And then join together as one on new years’ eve and restart all the clapping.


To say… “thank you!” to those who have given everything this year

To say… “thank you!” to those who through their actions have made one thing very clear…


Covid, you turned up at our party unannounced and particularly badly dressed

And I have to say, looking at how you danced this year, I have been very unimpressed.


But you have given us a trigger, a unique moment in time

A time to reflect, a time to adapt and a time to re-align.


An opportunity to take what we have learned this year and start a 2021 reboot

Oh, and by the way covid, your mic is now on mute!


Merry Christmas everyone!


Today is about to be excellent…

Today is about to be excellent…

The last couple of months have been some of the toughest in my life, as I am sure they have for many people.

Life has been testing us in ways we thought we would never see – emotionally, mentally, physically.

But in many ways, that is what life is all about – the test. The response to the test.

The resolve.

It’s like racing in a triathlon – you train to be ready for that big race day, and then when that day comes it nearly never goes to plan… so you adapt, you dig deep and find whatever resolve you have inside you to get you to that finish line.

Today marks that finish line for me, not of the race, but just of the first leg of the race.

We have worked very hard to achieve a very important milestone as a business this week.

We have crossed a very important finish line, but like a triathlon, there is no time to stop for too long – we can just pause for a moment.



There is another leg of this race still to be run.

… and so this morning I ask all of you out there who have been digging deep, who have been tested, who have been stretched in every way to just pause for a moment and reflect on what you have achieved these past few months.

You have been incredible, you have been a true competitor.

But now, as we enter into the next leg of this competition, we go again.

This leg of the race is the one that will define us.

This is where we build on what we have done so far in this competition, and ensure we get to the final leg of the race fit, positive and ahead of the pack.

Today is the beginning of a whole new race.

A new start.

A new opportunity to show up and be all that you were meant to be.

To the prove that all that training you have done was worth it.

Today is about to be excellent…

… because we have decided that it will be.

Join the TRN community where we are committed to making every day, well… excellent!

8 Principles of Business Development Success: Mindset, Focus and Cadence

8 Principles of Business Development Success: Mindset, Focus and Cadence

Just some ramblings from our recent conversations with recruitment leaders around the topic of sales and business development…


  • Create your Own Recovery
  • Swap pessimism for opportunism
  • V shaped return even in a U shape – Capitalise on the new market share
  • Create the change you want to be / Rapid fire evolution.

Control the Controllables

  • Avoid the distractions
  • Move from “difficult” to “different”.
  • Reposition yourselves – strategic partners, not transactional suppliers

Design your New Normal

  • What do we want our new normal to be after this?
  • Don’t let paralysis set in / Re-engineer the way you work now
  • Think – easy to buy, easy to use, hard to get rid of (sticky)


  • Only work on the top 3 core drivers – nothing else matters
  • Meeting, Meeting, Meetings
  • Interviews, Interviews, Interviews
  • Profit – Good business only / maintain margins

Low Hanging Fruit 1st

  • We are spending too long looking for new opportunities – opportunities sitting right in front of us.
  • Existing customers
  • Dormant customers
  • Network maps – who knows who?

Go where the market is going – look at the trends, where is the market going?

  • Who will lose because of Covid? Pivot away from.
  • Who will stagnate because of Covid? Develop a maintenance programme
  • Who will win because of Covid? Target with all you have!
  • Turn non-customers into customers – create and align products to their tomorrow’s needs


  • We have been stopped, started continuously for the past 7 months, and will continue to be.
  • When everyone else stops and starts, the winners are those who keep the momentum going.
  • Create a rhythm, get a daily cadence of minimum activity, weekly cadence of minimum standards.
  • No excuses!
  • Set Weekly Baselines and work in 90 day sprints
  • Activity levels up and above pre-covid times

Pipeline, pipeline, pipeline

  • Who on earth said stop selling?!!!
  • No-one – just adapt how you do it.
  • Make sales strategic – a mapped out and well defined, end to end process
  • Make sales consultative – sell solutions, with products sitting behind them
  • Align and measure marketing impact on sales… or stop doing it!

Access the complete toolkit to help you with all of the above (and more) at TRNWorld – it’s free to join!

5 ways outplacement can help turn redundancy into a positive for employees and employers

Firstly, what is outplacement?

Outplacement, also know as ‘career transition’ support offers practical and emotional support for employees exiting an organisation, often through redundancy. 

This outplacement support will help the employee re-orient themselves in the job market, and ultimately secure their next role of career move. 

A good outplacement service will benefit the employer and the outgoing employee:

It’s the Right Thing to do. Doing the right thing will protect your employer brand.

The last experience anyone has with an employer will leave the most lasting impression, so employers need to make sure employees remember it positively. Hence why outplacement is so powerful.

Recruiters and recruitment agencies have the skillset and expertise to help their clients support the affected employees through this period by developing and outplacement support solution. Truly consultative recruiters can play a part helping their clients. 

Outplacement Support helps employees resettle faster. 

Employees who are offered outplacement services by their company statistically resettle 50% faster than those who are not offered the service.

This is because a good Outplacement service will provide all the practical information on a job-seekers agenda in one place; logistics, training, future opportunities, financial guidance and more.

Outplacement Services will Save the Employer Time 

During times of redundancy, the employers HR team is likely to be at or close to capacity. The best-intentioned HR managers will struggle to support exiting individuals needs on an ad-hoc basis. 

A good outplacement service should help with everything listed below, and have the added benefit of providing a third-party impartial service:

  • CV writing 
  • Interview skills
  • LI training
  • Letter writing 
  • Profiling and assessments
  • Using Job Boards 
  • Understanding the job market 
  • Building your personal brand 
  • Personal wellbeing and resilience 
  • Career coaching 
  • Registering with a recruitment agency

When looking for an outplacement service, your recruitment agency is a great place to start. They’ll have an in-depth insight into the jobs market, and will know where the opportunities are. 

Emotional Support for Employees 

As well as the practical side of transitioning careers, there’s a huge psychological impact. This is likely to be magnified during times of recession or when the job market may be slow. 

A consultation service involving impartial advisors will provide safe and supportive environments for employees to talk about their fears and concerns. 

A good recruitment agency, or specialist service, is likely to provide specialist workshops and sessions for employees to work through the practical and emotional aspects of redundancy.

Knowing this service is there provide reassurance to current employees as well as support to those who are leaving. 

Outplacement will help Employees think ‘outside the box’ with their next career move. 

It’s easy to become settled in a ‘safe’ role, especially if the employee has been with the employer for a number of years. This is great whilst they’re there, but can mean when it comes to leaving it’s hard to think about what they could offer in a different role, industry, or even a total career move or becoming an entrepreneur. 

Career transition services will help the employee identify what the love in their current role, and the key transferrable skills they have – some of which they may not even realise! An expert and impartial advisor will then be able to help them identify roles they may not have considered before, but that are perfect for their skill-set and personality. 

Outplacement should be integral to any voluntary redundancy scheme.

If you’re implementing voluntary redundancies, outplacement will make choosing redundancy more appealing. 

Your employees will feel more comfortable leaving knowing they’ll be properly supported into their next role. A voluntary redundancy scheme which has the right level of support will help ensure uptake, and even help you avoid involuntary redundancies further down the line. 

A key benefit of a voluntary redundancy scheme could mean that any employees who stay on are the ones who really love their role, whilst the people who leave may be more open and ready to explore new opportunities. 

Where can I find the best Outplacement service? Speak to a trusted recruitment agency, if they’re people you’ve already been working with that’s great as they’ll know your business and industry. It’s likely they’ll have an outplacement service that can be tailored to your needs. 

Our Outplacement In a Box service is an end-to-end white-labelled online career transition service that’s ready to implement. Take a look here www.talenteering.com.

Business Development and Account Penetration: Tried and Tested Tools and Initiatives for Recruitment with Industry Expert Simon Church.

Knock out, tried and tested, actionable initiatives that’ll help your recruitment business thrive in 2020. Each takes the form of a video, graphics, a talk through, and detailed notes so you can implement them immediately and see results. This series is ideal if you’re a recruitment leader looking to develop new skills or as a tool you can use to train up your team of recruitment consultants. 

Churchie’s 20 for 2020 series is included with our TRNWorld package alongside countless hours of additional content in our library, a fully packed toolkit for recruitment professionals, a support network of like-minded leaders, free unlimited training for your consultants and so much more, see all the benefits in our pricing plan list here.

For every placement you make, make four more with Sources and Destinations

It might sound too good to be true, but this approach is focussed on thoroughly qualifying every candidate that you put into the vacancy process. This means understanding all you can about the candidate’s team, leadership, peers and company. Obtain true motives for leaving, and have a clear picture of the complete environment in which each candidate works, as you qualify and prep them for a CV send.

These actions will enhance your reputation as a consultant with candidates, clients and your own team around you. So, reputational gain and performance acceleration, being a recruitment consultant in the true meaning of the word.

Head to TRN World to view the full content and step-by-step guide.

Role Down the Hole – an initiative that’ll take your account management to a whole new level

A client development tool for opening up client relationships, defending what you’ve got and for finding opportunity in existing and future clients. It’s about leveraging your network 

It’s a forensic exercise – the more effort you put into this, the better the results. 

Role Down the Hole will enable you to do the following for your key client businesses:

  • Gather the names of people actively involved in recruiting
  • Create a map of the influencers/authoritarians within the business
  • Easier connect with client contacts who have ‘other’ vacancies or could introduce you to other influencers and line managers
  • Create a plan to hold, penetrate and grow your ‘highest potential’ clients

See the video and step by step guide on TRN World

Understand your Client’s States of Mind

You cannot expect to truly sell successfully to different customers if you don’t understand their current state of mind.

This tool is equally valuable for recruitment company owners, business leaders and recruitment consultants. Understanding the different customer states of mind will in turn help you work effectively with organisations who operate and recruit in different ways.

Once you are working with the client, you can then decide to influence and drive a change of state in the client, to suit your purpose, and theirs. For example, securing an outsource service once you are clearly the leading supplier to the client.

The 5 States we have identified are:

  1. Chaotic
  2. Large PSL
  3. Small PSL
  4. MSP/RPO
  5. Insource/Inhouse

Head over to TRN World to learn more discover how to approach consulting with and recruiting for these different client mindsets. 

Consulting with Clients on the Ways of Working

Customer States was all about how to determine which state a client is in before/while you approach them and how you can handle them as an existing client to get the best out of the relationship.

The next step looks at the importance of customer states to the client and how as a consultant or business leader, you can sit down with the client and talk about the various ways they can operate their procurement/delivery of resources into their business and how you can advise them through that process. 

In this article Churchie outlines the 6 operational states, and how to approach and influence the client in each one.

Head over to TRN World to view the video and content.

Business Planning with The Three Pillars

Planning the growth of a recruitment business isn’t just a matter of hiring more consultants and increasing capacity – you need the three pillars. These pillars have been tried and tested across industries and firm size. 

They’ll give you a chance to step back and look at what you have achieved so far, understand why you have had the results and understand the market place before you just repeat the same again and again. The market changes, so we should adapt.

The Three Pillars are:

  • The SKILLS you have inside the business
  • The DIRECTION OF EFFORT in which you take those skills
  • The AMOUNT OF EFFORT/the capacity to deliver activity and the amount of activity in each/every targeted action

The three pillars is an extremely effective activity to do annually and will determine the performance of the business each year and building on them will help you make changes and build on your strengths to reach next years targets. 

Head over to TRN World to see the video, business planning template and full article.

Productivity Efficiency and Profitability from your business. Getting Peak Performance from your Business.

Productivity Efficiency and Profitability from your business. Getting Peak Performance from your Business.

The Peak Performance summit hosted live at the beginning of September is one of the many virtual summits we have hosted on our growing TRNWorld platform over this year, from leadership & bouncing back to marketing and sales. We have a fantastic array of value packed interviews and talks from some of the best minds in the market. 

The Peak Performance summit has been hugely relevant with its content in that it gives our members the opportunity and insights needed to review the real life data and lessons from both inside and outside the recruitment sector as to how to drive incremental improvements, significant gains and create a new level of peak performance in your business. 

In this article we share the experts and their talks with links through to all the amazing content from the Peak Performance Summit 

Our expert speakers, the data we are collaborating, the real life stories from recruitment business leaders we will be sharing, will ensure you can raise the bar in what are deemed minimal standards in your business and push your expectations of what is possible to new levels.

I cannot praise The Recruitment Network enough for the excellent content of their latest ‘Peak Performance Summit’. Leadership Lessons from the world of Formula 1 (for an F1 fan) was insightful, informative and made me realise that it’s not just about the machines! Thank you Gordon Stoddart for facilitating such an interesting and useful discussion.

The Peak Performance Summit is included with our TRNWorld package alongside countless hours of additional content in our library, a fully packed toolkit for recruitment professionals, a support network of like minded leaders, free unlimited training for your consultants and so much more, see all the benefits in our pricing plan list here.

Jamil Qureshi

The Optimisation of Our Potential 

Jamil Qureshi is one of today’s foremost practitioners of performance psychology and is an expert in high performance. As the co-founder of several change agencies Jamil has enjoyed working with a rich diversity of the most talented business and sports people and teams in the world.

Jamil joins James Osborne with an unpacking on peak performance what it means and how his lessons from performance psychology can be used in your business. This video contains thought provoking insights that will really help you take the extra step in your business and beyond. 

View the talk here

Ann Daniels

Inspiring Leaders to Achieve More

A record-breaking polar explorer and a renowned international speaker, Ann Daniels is the first woman in history, along with expedition teammate Caroline Hamilton, to reach the North and South Poles as part of all women teams.

Ann is a great believer in living life to the full and taking opportunities as they appear. Not letting the fear of failure stop her having a go, with no previous outdoor experience and as a mother of 18 month old triplets, Lucy, Joseph and Rachel, she beat off fierce competition from over 200 other women on a tough Dartmoor selection weekend and was chosen to join the first team, of the McVities Penguin Polar Relay. A unique relay expedition of women sledge hauling to the North Pole. The first team of four women with two guides were tasked with crossing the toughest sections of ice, in the coldest weather, to give this record breaking expedition the best possible start.

This unique expedition was the start of a number of world record breaking expeditions that would see Ann rise in the field of Polar Exploration.

View the talk here:

Mark Gallagher

Leadership Lessons From the World of F1

Mark joins us for a very in depth interview with Gordon Stoddart to discuss what peak performance looks like to him from his vast experience working in senior leadership roles within Formula one motor racing for the last 30 years. This video is absolutely jam packed with insights and knowledge that will help you create a high performing recruitment business.

Mark’s management career in Formula One included more than a decade on the management board of the highly successful, race winning Jordan Grand Prix team, running the world famous Cosworth engine business and establishing the commercial arm of Red Bull Racing which went on to become 4-times World Champions. During his career he has worked with many of the sport’s leading drivers, including former World Champions Ayrton Senna, Michael Schumacher and Jenson Button. Today he works closely with a number of the sport’s major stars including David Coulthard, Mika Hakkinen and Jacques Villeneuve. 

View the talk here:

Toby Babb

Peak Performance from the World of Business and Sport

Successful Fintech recruitment business founder of Harrington Starr, Toby Babb joins James Osborne in an in-depth discussion on what peak performance looks like in recruitment. Toby shares his biggest insights and the lessons he’s learned from his fascination with what makes exceptional people exceptional whether it’s in sports, business, military, recruitment, and more.

View the talk here:

Thonda D’Ambrosio

Titanic Thinking

Rhonda is Founder of Mental Health In Recruitment, Champion for workplace wellbeing and creator of self-help tool Titanic Thinking with a passion for Tech. Long time advocate of flexible working/flexible working practices in order to reach diverse talent and improve mental health and adoption behaviours in the workplace to subsequently improve discretionary effort, peoples lives and business.

Rhonda strongly believes that our understanding of personal resilience can lead to better Performance, Management and Leadership in the workplace.

View the talk here:

Zoe Lane, Angharad Jones, Louise Bibb

Panel Session

As part of our Summit we interviewed three top consultants to understand how they create peak performance in these challenging times. In the panel session we asked them their opinions on the following questions;

  • What are the ingredients for peak performance? 
  • How do you turn it around when it’s not going to plan? Mindset, activity etc. 
  • If you had a 5 minute lesson with yourself 3 years ago, what 3 tips would you be giving yourself to achieve peak performance? 
  • What’ll be the knack to recruiting in a difficult market?

View the talk here:

Is 2020 the best time to set up a Recruitment Agency?

With a global recession announced and the world in the throes of a global pandemic, some might assume 2020 is the worst time to start a business. But with unemployment rising, new markets emerging and businesses scrambling to rebuild, this may be one of the best times for entrepreneurial individuals to begin their own personal empire. 

So, if you think you’ve got what it takes to start a business this year then read on as we’ll explain why this may be the best time to start, business that succeeds during recessions and some things you need to think about if you want to get started. 

Why is a recession a good time to start a recruitment business? 

Growing unemployment but also businesses rebuilding their teams means an opportunity for recruiters to find talent. 

With layoffs and professionals in furlough, the job market has been heavily affected by COVID with the Bank of England warning unemployment will hit 2.5m after COVID-19. But with any dip the return to normalcy will need businesses to slowly rebuild and hire talented professionals in which you’ll be able to assist. But, be warned it will be highly competitive so only the most tenacious of recruiters will survive. 

Talented recruiters are going to be available. 

Recruitment was one of the hardest-hit industries by a collapsing job market and economy. But this means there are a wealth of talented recruiters out there in the market looking for new opportunities. This will be beneficial to you in building your new team, finding hungry recruiters who want to get back to what they do well.

Remote working is the new norm, no office costs. 

COVID has taught the industry that remote working is an acceptable way of running a team. It seems that many enjoyed this new way of working, increasing their levels of productivity. An office and everything that comes with it is an expensive outlay so perhaps taking your team remote may be a great option. 

More support networks than ever before. 

The industry is now filled with fantastic support networks to help you and your new venture succeed. Recruitment Startups™ is one such initiative that helps new entrepreneurs set up, launch and scale their new recruitment venture. It’s a smart decision to surround yourself with experienced and knowledgeable individuals vested in your success. 

Less competition

A sad fact of all of this is that many recruitment businesses have had to significantly scale back or close. But, for you this means many businesses starting from scratch or not at all. Less competition means opportunities to find clients and find candidates roles. 

Successful Businesses that started amidst strive/recessions. 

If you needed any proof that setting up a business in a critical time of economic downturn can be a fantastic opportunity for a business then have a look at these successful ventures that turned into huge billion/trillion dollar companies.


Microsoft set up shop in 1975 in a period of deep recession in the western world. But, despite this it grew into one of the largest technology companies in the world. 


Founded in 1994 a year after the notorious dot com bubble burst a year before, in which the stock market crashed due to excessive speculation and investment into internet startups; many which failed to deliver to expectations. Regardless, founder Jeff Bezos now enjoys a 193 billion dollar net worth and runs a trillion-dollar company for his global giant Amazon.


Everyone’s favorite workplace communication app was started in the midst of the ‘great depression’ of the early 2000s. Despite this Slack has enjoyed continued growth especially due to increased demand over COVID-19. 

Where there is hardship, striving and desire for change there is a wealth of opportunity for those who are prepared to put in the hard work and reap the benefits. Is this you? If so then read on we’ll give you some pointers to getting started right away!

What to think about when starting your recruitment agency?

Find a strong network to learn and grow from

Doing this alone can be tough. The smartest of leaders will find themselves mentors and support networks in which to lean on and grow. We recommend this as your first action when starting a  new recruitment business. Recruitment Startups™  is one such initiative which can give you a helping hand with your new venture. 

Plan. Create a business plan and set goals for the next few years. 

One of the most critical aspects of getting your business ready for the upcoming journey is to have a clear and concise plan of action, with actionable goals to reach. This gives you purpose, milestones, and vision for the next 12 months and beyond. TRN World supplies a fantastic business roadmap tool to get you started immediately. 

Deciding on a name, branding, and a website. 

This one can be important, it’s going to be the first interaction any business may have with you. So it’s important you decide the name of your business, phase 1 of our recruitment startup plan has a perfect section on this. 

Then, you’ll need to think about branding and building a website that aligns with your service offering, client base, and candidates’ interests. We also have a fantastic guide on getting this absolutely right in our Recruitment Startups™ course for new business leaders on TRNWorld.

Decide whether you want a physical or virtual office

As we discussed before with COVID changes the rules of working from home for the better you know have the choice of whether to go find an office space, or whether to build a crack team from across the country and all work remotely. This will all depend on your potential clients and affordability but it will be a big decision to make. 

Effectively Evaluate yourself and your business

Every move we make, in career or life, should be in line with your personal purpose. You exist for a reason – what is that reason? Ultimately you will look back on your journey and your past and reflect on what you have achieved in line with your purpose.   

Use our Personal Goal Setting Template to define your purpose, your personal vision, strengths, weaknesses, and development priorities.

Figure out funding 

Staff, offices, technology, website, marketing, resources and everything in between required capital. If you don’t have the required funding yourself to start up it’s always possible to find funding to make sure your business had the required financial foundations as your start up. 

Again, our Recruitment Startups™ course has an in depth guide covering everything you need to know and our recommended contacts to find funding for your business. Read more here.

Get yourself insured

If you didn’t know there are some very specific risks associated with placing candidates that are not covered by most standard business insurance policies. As well as securing standard business insurance for your new start-up it’s important to look up specialist cover for staffing businesses. 

We cover everything you need to know in the first module of our Recruitment Startups™ course. Read about insuring your business here.

Making sure your business is compliant 

It’s important that your recruitment business is full compliant as well as insured. This is an indepth subject including things like correct registrations, company documents, agreements and much more. Luckily again we cover this within our recruitment startup initiative. The link to the module is here.

Develop a marketing plan. 

Many businesses unfortunately treat marketing like spaghetti, they throw it at the wall and hope it sticks. This can cause wasted time and time is precious for startup business owners. It’s essential you build yourself an initial marketing plan before you begin your business, so you can find new clients and make a splash when you go to market. 

We have an in-depth guide on getting the best out of your marketing efforts, with a library of resources on topics like social, ads, content, strategy and more. All in our recruitment startup course. 

Recruitment Startups™. The definitive resource for agency startup owners.

One of our many initiatives within TRN world is to bring ambitious and entrepreneurial start-up agency owners the insights, tools and most importantly the blueprint that they need to build a business that stands the test of time. 

With 90% of recruitment startups failing within the first 12 months, it is absolutely essential that owners build a business that stands the test of time and prepares for all eventualities, and that’s where we can help. 

We already know the mistakes recruitment start-ups make, and we can provide you with the support network and guidance to help you overcome any obstacle while you’re building your agency. 

How much does Recruitment Startups cost? 

Recruitment Startups™ is included in the base TRN World membership which costs £145 a month. For that price, you get access to the full Recruitment Startup course a 19 part journey which will help you get your business absolutely ready to succeed in 2020 and beyond. 

But, you will also gain access to everything else TRN World has to offer:

  • Thousands of hours of content designed for recruitment leaders. 
  • 6 Online summits a year filled with content for every aspect of your recruitment business brought to you by thought leaders and speakers across the globe. 
  • Daily powerplay videos from industry leaders and experts giving you unparalleled tips and advice for your recruitment business.  
  • Jam-packed toolkit filled with tried and tested tools perfect for supercharging your startup business. 
  • Access to the TRN World Guild an online collaborative network where you can exchange ideas and ask questions from hundreds of TRN members and experts. An invaluable resource for any new business owner!
  • 1% series. Best practice videos from fellow recruitment business leaders who have built a profitable business. Learn from the best and use their tips to succeed. 
  • And so much more, see our plan list for more information.

Find out more information about Recruitment Startups™  then please visit the link below:



Should I Stay or Should I go? A Checklist for Relocating your Office post-COVID-19

Should I stay, or should I go? The question many businesses are asking regarding their city office locations post-COVID-19. With remote work becoming a prominent feature of the ‘new normal’ working day, businesses are questioning the need for large city-based offices.

Our recent webinar with Site Selection and Incentives professional, Tom Stringer, discussed the reasons why businesses are considering relocating their office post-COVID-19 and states they should consider.

If you are one of those businesses seeking to seize opportunities in the U.S. by considering different office locations during this time, make sure you follow this checklist before cementing your decision.

1. Know your business and what drives it

The most important factor is knowing your business, your industry, and what really drives it. Before you consider moving you need to understand what your business needs are, maybe it’s access to talent, access to a particular university program, or culture. You may find that the atmosphere in New York or Washington is too intense, but want to be in a place that has the cosmopolitan benefits of those regions, but less intense and costly.

Firstly, ask yourself what is the core of your business in terms of driving revenue? Then evaluate the importance of your business culture. It is also important to factor in your customers and their needs. For example, do you need to be located in close proximity to suppliers? Also, does the state/location you are considering have the talent factors you need?

2. Consider cultural issues and quality of life

If you are considering relocating your office post-COVID-19 after being confined to your city apartment for months, you should consider the quality of life and culture available in different states. Think about what your workers want and which locations provide them with access to a wide range of factors that may improve their quality of life. For example, for parents, you may consider locations that are in close proximity to universities and offer other family benefits.

You should consider cities that are starting to develop such as Las Vegas, Boise, and Jacksonville. Conduct your research on up and coming areas, for example, Houston is set to become one of the mega city’s of the United States for the next 50 to 100 years. All of these cities are very unique and differ in what they offer. So understanding what makes your business tick and more importantly, what makes the people in your business satisfied matters significantly when you are making decisions on office relocation.

3. Re-evaluate office locations

Keep your eyes peeled for significant opportunities set to arise in corporate real estate in terms of vacancies, office locations, and refinancing. As some businesses have fled or not renewed their office lease in cities, paired with the surge in remote work, the demand for new office space is decreasing. As a result, corporate real estate prices are set to drop significantly. Despite this being a significant issue for the economy, it presents itself as an opportunity for business owners willing to take risks and set up an office for the future.

We are also witnessing job vacancies with the option of remote work pop up constantly on job sites across the country, in fact, remote job offerings are up almost 29% from last year, and one in four jobs advertised in the U.S. have no location. These are huge indicators that remote work is becoming a permanent fixture within the workforce.

This shift in work style means it is highly unlikely all your workers are going to fully return to city offices this year, meaning now is the time to evaluate your office location if it is based in the city. This in itself creates a domino of problems; smaller footprints in cities mean fewer tax revenues and less reliance on public service which may result in price hikes for your business. Furthermore, it is worth considering the current political situations present in cities and safety issues.

4. Do your research on incentives states are offering businesses to relocate

There is a growing trend to shed commercial office space, especially in high-density areas as a result of COVID-19. If you are considering moving your office to a different state it is important to undertake your research to figure out what location best suits your business, industry, and workers’ needs. If you are considering relocating your office you must be aware of economic concerns. Some U.S. states have extremely aggressive economic development programs, meaning incentives, not just for the companies, but some are actually incentivising people. Certain states are actually writing businesses and employees checks as an incentive to relocate to their area.

For example, Savannah Georgia is offering 2,000 dollars to people who have the right tech background working remotely to relocate to their areas in the midwest. By doing this, they know if they secure a talented workforce that they will contribute towards their economy locally in terms of purchasing a house and sending their children to their schools. Find out the main states businesses are relocating to which we discussed in our webinar here.

Check out states with the best income tax rates
Another important factor to consider when reevaluating states is the income tax. For example, Florida’s lower cost of living combined with the lack of state income tax are very strong incentives for businesses considering relocating.

5. Timing, is now a good time to move?

Ask yourself if it is the right time for your business to move in terms of finances and future plans. Now may be your chance to capitalize on the decreased rental costs and seize the incentives different states are offering businesses and residents to relocate.

Blog courtesy of TRN Gold Partner Precision Global Consulting. Contractor Payroll and Management in the USA & Canada.

7 Summits You Need to Watch From Our Expert Line-Up

Something we have always done well is bringing together some of the best minds in and outside of our market. Whether it was at our Huddles, Retreats and now our virtual summits we provide a platform for some of the finest thought leaders to share their insights so you may better grow as a leader in a hundred different aspects. 

The summits are a premium feature of our TRNWorld platform and contain videos and discussions from market-leading entrepreneurs, sports personalities, speakers, celebrities, and more. Covering everything from marketing, sales, sourcing, leadership, growth, and everything in between.

With only 7 days from writing this article left in your full access to TRNWorld we thought it would be a great idea to share some of the top videos for you to tune into before your trial runs out. Insights that could be your lifeline to achieving success in the next few months. 

From the Bounce Summit

1: Global Bounce Back. An international outlook on the recruitment industry.

International insights from our panel of thought leaders, experts and strategic advisors that specialise in a global outlook, to give you an insight into the worldwide state of the industry and how the bounce is looking for different countries.

From the Marketing & Sales Summit.

2: The basics of building your personal brand from home, and drive engagement on your content.

Sean Andersson of Hoxo Media helps you understand how to maximise your personal brand and really utilise it to find clients, candidates, and establish yourself and your business as market leaders from home. A perfect watch for those wanting to step up the online profile post-COVID.

From the Virtual Sourcing Summit

3: Lessons in sourcing a conversation with James Osborne.

Sourcing expert Hung Lee joins James Osborne to discuss how to maximise your sourcing efforts and some of the modern ways of finding the very best talent in your industry. Something that will be very important on an increasingly online candidate pool especially during this time of crisis. 

From the Virtual Leadership Summit

4: A perspective from inside recruitment

TRN’s Gordon Stoddart caught up with 6 leaders of recruitment businesses to understand how the current situation has changed things for them internally and what decisions they have made in the best interests of their companies and their people. He uncovers challenges, solutions, advice and ideas from the coalface of recruitment and discuses how to prepare for the bounce.

From the Solution Selling Summit

5: Influencing the decision makers.

Ruth Saunders uses her 30+ years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc to help clients develop, get Board buy-in to and implement innovative customer, marketing and brand strategies that deliver tangible business growth.

From TRN’s The Bounce Summit

6: Navigating Through and Beyond Recession.

With the news of us being plummeted into another deep recession following COVID-19. This summit talk from Levy UK NED David Higgings discussing how to effectively navigate your business through a recession is perfectly pertinent.

From the Marketing & Sales Summit.

7: Rulebooks, metrics and measures. What does marketing success look like?

Luke Quilter, Co-founder of award-winning digital agency Sleeping Giant Media and Giant Campus gives a fantastic talk on marketing success in 2020 and beyond, especially when it comes to the metrics and measures. Something that will become very important in our increasingly digital environment, where those who utilize marketing effectively will win. 

14 Articles, Webinars, Tools & More You Need to Read Before September 1st!

With the countdown ticking for free unrivaled access to the whole TRN World platform we thought we would share some of the best articles, tools and value-adding goodies packed inside our huge library of content.

If you missed our previous article we published 10 Powerplays you need to watch to get your recruitment business post COVID-19 ready. Where we share just some of the many powerplay videos perfect for recruitment leaders looking to one-up their knowledge and push their business through Q4 and beyond.

TRNWorld boasts an absolutely huge 2,800+ tools, guides and articles for recruitment professionals to grow every aspect of their business and skillset. And, it’s growing every single day!

So.. We wouldn’t blame you for feeling a little overwhelmed, that’s a lot of value packed into a handy little tool. But, worry not we’re sharing 14 value-packed pieces of content you can grab right now for free to up your game.

1: Workforce Planning

Workforce planning is what organisations do to work out what resources they need where. As talent acquisition partners and as true consultants we should be asking the questions that they should be asking themselves. If they understand workforce planning, they’ll respect you for asking the right questions. If they don’t, they’ll value the fact that you’re asking questions that get them thinking.

Either way, you’ll find out information that’ll help you understand the long, medium and short term resource requirements. This is consultancy, this is business coaching. It involves a series of questions which begin with bigger picture strategic questions and end with shorter term tactical questions.

2: 3 Month Cash Forecast, Cashflow Tool.

During the Covid-19 crisis having an understanding of your cash position is even more important than ever. That’s why this essential tool will help you plan the next 3 critical months of your business.

3: How to Build and Develop a Contract Recruitment Business Webinar

This webinar is perfect for any recruitment business that only does permanent at the moment but wants to start a contract division or a Recruitment Business that has a handful of contractors running but wants to develop a contract separate business model to work alongside the permanent division.

4: The Definitive Guide to Strategy & Business Planning

This definitive guide will provide recruitment business leaders with the confidence, ability and some practical tools to develop a strategy and a robust, thoughtful plan to achieve their ambition.

5: Recruitment Leadership Adjustment Wheel

The Leadership Adjustment Wheel is a visual tool that helps you to understand the areas in which your people may need extra support – it will also give you a basis for which kind of leadership style they may benefit from most in each of these areas.

6: Get Your House in Order: Organisational Effectiveness Audit

The House and our Organisational Effectiveness Audit is a simple yet powerful tool for reviewing to what extent you have organisational effectiveness. This audit tool will help you to identify where you may have gaps and therefore what you may need to prioritise in order to improve your organisational effectiveness.

7: Talent Mapping Tool

This Talent Mapping tool will help you firstly to look inwards at your internal talent and provides shape and structure to what kind of actions you should take to help build your talent as your business grows. And secondarily will help you to map each staff member and their risks of leaving the business. This will help you to visualise where you should focus your attention.

8: Virtual Onboarding for Clients

This guide is absolutely essential during these times. Find out how to effectively onboard new hires whether in your own business or advising your clients for recent placements. This guide provides an unbranded version to allow for easy communication and consultation for clients.

9: The Definitive Guide to Talent Attraction and Employee Engagement

A Comprehensive Guide to help you increase your employee engagement levels and attract the best talent.

10: Productisation Webinar with James Osborne

Designing developing and delivering fit for purpose recruitment solutions for today’s market. A popular webinar from TRN Chairman James Osborne.

11: Strategic Selling A New Dawn in Recruitment

This guide helps you build out a strategic sales plan to fire up the new business development and account penetration machines within your businesses. Looking at unearthing market opportunities, solution selling, maximising the sale, negotiation and more.

12: How to Market and Sell Your Product Suite Webinar

Productising your offering is one of the most vital aspects that needs to be done right for a modern recruitment business looking to survive 2020 and beyond. James Osborne breaks this down into detail with this very popular webinar.

13: Recruitment Recovery Guide

As the world starts to emerge from a near global lockdown, comparisons have been made to recovering from a recession. And whilst there are many similarities, there are plenty of differences too. Not just the speed with which we went into this scenario with little time for planning, but the unequal way the employment market has been affected – with some parts unable to continue to work, and others in peak demand.

14: How & Why Small Recruitment Businesses Should Utilise Marketing

Join Gordon Stoddart and Neil Rudolph from Redknows as they talk all things marketing, from Google for Jobs, LinkedIn & personal branding to why you should aim to create synergy between your sales team and marketing team.

Remember the clock is ticking for our free offer of the full TRN World suite during COVID-19. September 1st is when we will be asking our members to upgrade and help support our growing tool.

The Recruitment Performance Cycle ‘How to Guide’

The Recruitment Performance is a very very simple platform that can have a transformational impact on your business and your profitability. It’s not a quick fix and won’t increase your billings next month. What it can do is add immediate value to your team and business and help your scale and build a quality business.

  • It will help you and the team deliver consistent experiences to your clients and candidates
  • It’ll help your team collectively own and improve the recruitment process – it’s a powerful way to drive best practice across the business.
  • It helps get everyone on the same page
  • It links the training and delivery to the recruitment process and creates easy to access training
  • It gives you and your business your own bespoke and personalised training platform
  • You will save time and money
  • It’ll help you and team build your reputation in the market by creating a branded experience
  • It’ll give you a simple framework of continuous improvement

So how does it work? Once logged in you can access the TRN ‘starter for 10’ Cycle and either use it as it is OR as we recommend make it yours. To do this you can:

  1. Brand it – add your logo
  2. Colour it – change the colour of the cycle to match your corporate colours
  3. Name it – give it a name – The Playbook, the ABC Agency Way etc
  4. Your reputation is at the heart of your success – articulate your reputation by decide what you want to be famous for – your brand promise – and articulate it in the middle of the Cycle
  5. Nail the touchpoints – add touchpoints, remove touchpoints, re-order, rename touchpoints (which represent the significant interactions between you and the clients). Once you’ve nailed your touchpoints – they shouldn’t change much.
    • NOTE this one is designed around a perm client experience – it can be easily tweaked to make it reflect the contract/temp client experience. Equally you can add candidate touchpoints. It’s flexible
  6. Best practice standards – this is where the action happens! add/remove/change the  standards within each touch point to reflect your standards and what you want to see happening consistently
    • Add your your own videos, documents and images with each and any of the standards
  7. Make it live and dynamic – add some Actions within the Touchpoints which represent actions you will take to improve the touchpoints (such as review and change a process, run a training session, get some feedback etc)

The Cycle is easy to use, intuitive and when used properly will be an integral part of your business. It’s a living, dynamic framework for everyone to own. It’s beauty is in it’s simplicity.

If you want any support, have any queries or want to discuss it don’t hesitate to drop us a line on support@therecruitmentnetwork.com

Outplacement in a Box – The Ultimate Career Transition Platform for your Employees

The current economic climate is sadly leading to people being laid off and made redundant. It can be an incredibly challenging time for the individuals affected. 

We’ve all seen the news. Over and above the well known corporations and businesses laying off people, there are thousands of others we don’t hear of. A recent poll of managers by the Chartered Management Institute showed that 35% of managers anticipated making redundancies in 2020. 1 in 5 of those firms expect to cut between 51 and 500 jobs, 1 in 20 expect it to be more than 500 and 1 in 50 are poised to make more than 5000 people redundant. 

It can also be difficult for employers who are making changes typically because of financial necessity or the need to restructure. When you’ve made a decision that is hard on the employee, how can you continue to do the right thing by the employee, support them appropriately and also protect your employer brand?

Recruiters and recruitment agencies have the skillset and expertise to help their clients support the affected employees through this period by developing an outplacement support solution.

What is it outplacement? –outplacement support is practical (and potentially emotional) support for individuals being made redundant that helps them move into a new appropriate role as quickly as possible.

Hence why we have developed an online white-labelled outplacement online solution www.talenteering.com which is free to all TRN members (TRN Club and TRNWorld+) to offer to their clients and anyone else affected by redundancy. You brand it, personalise it and add immediate and significant value to your clients

Outplacement is a service that we should be considering by thinking through the following steps: 

1: Define the opportunity – is there a need for outplacement services in your sector/market/client base in the short to medium term?

  • Redundancies are happening and downsizing will continue during 2020. Not every sector or client will be affected.

2: Alignment – would an outplacement offering being aligned to your strategy?  It could:

  • Build your reputation as experts in talent – total talent solutions.
  • Build relationships with clients,
  • Grow the candidate pool,
  • Generate short term revenue.

3: Value – what problem would outplacement support solve for my clients? How would this offering help them?

  • Clients want to look after employees they’re laying off,
  • Clients want to protect their employer brand, 
  • Clients want to give a great employee experience, even when letting people go
  • Candidates want help.

4: The proposition – what might the outplacement offering look like? An option might include one or more of the following:  

  • An online solution within unlimited reach and minimal impact on your capacity – ‘smart’ – The TRN Talenteering Solution,
  • One day remote programme for single businesses making multiple redundancies –‘in house’,
  • One day remote programme for people from different businesses – ‘public’,
  • Multiple modules over a period of time – ‘modular’,
  • High end career coaching programme for senior execs – ‘high end’.

5: Content – what’s normally involved? It might typically include one or more of the following:

  • CV writing, 
  • Interview skills,
  • LI training,
  • Letter writing, 
  • Profiling and assessments,
  • Using Job Boards, 
  • Understanding the job market, 
  • Building your personal brand, 
  • Personal wellbeing and resilience, 
  • Career coaching, 
  • Registering with a recruitment agency.

6: The pricing – how much would I want to/could I charge for this:

  • Anywhere between ‘free’ to £5,000 depending on the proposition and your objectives, 
  • One day ‘in house’ might typically be up to £2k, 
  • ‘Public’ places might vary from £250 – £500,
  • Online could be offered on a per business or per person basis – the opportunities are endless.

7: Capacity and resources – have we got the capacity to deliver this?

  • The TRN Talenteering Solution online outplacement solution requires no work if you take it as it is (or you can choose very easily to personalise it by adding your own video or written content),
  • Everything else requires consideration – once developed it can be managed.

Find out more about our online white-labelled outplacement online solution www.talenteering.com or visit www.therecruitmentnetwork.com