This event is a 45-minute interactive, roundtable discussion for recruitment leaders to pull apart the elements of great recruitment BD strategies, how that aligns with your social media and marketing plan and what needs to be done to get better ROI from your sales activity.
Directors and Owners of recruitment businesses (sessions available for both TRN members and non-members).
About this session
Covid has reminded us all of the importance of effective business development. Not just doing lots of BD activity and hoping something might stick, but having an embedded strategy in place to drive not only new business generation but also customer retention and account penetration.
In this session, we will be covering everything BD including:
- An introduction to Operation Phoenix (a recruitment BD operating model)
- How to link social media, marketing and sales
- How to measure marketing outputs
- The elements of a great BD strategy
- Automation and Outsourcing
- Customer Heatmaps and growing key accounts
Join the event
About the speaker
James is an award-winning business consultant, advisor and entrepreneur, with an international board level background in the staffing and recruitment sector, ultimately as GM within one of the largest HR and Recruitment service providers in Australia. As Chairman of The Recruitment Network, James works with recruitment business leaders, helping them to achieve significant growth, performance improvement and competitive advantages acting as a Non-Executive Director, consultant, trainer and strategist for numerous fast-growth recruitment businesses.