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Key Account Management: Maximising Client Lifetime Value

Key Account Management: Maximising Client Lifetime Value
18 January 2024
09:00 - 09:45

Led by James Osborne of The Recruitment Network, this event is a 45-minute interactive, roundtable discussion about how to build and implement an effective strategic account management process in your recruitment business.

Suitable for

Directors and Owners of Recruitment Businesses (sessions available for both TRN Members and non-members)

About this session

The key to real scalability and sustainability in a recruitment business is our ability to both lock in and penetrate our existing customer base. In this session, we will be exploring the different components of effective account management that focuses on building long-term profitability and maximising the value of every customer, where we will look at:

  • Understanding the Power of Customer Lifetime Values (CLVs)
  • Operation Goldmine™
  • Cross Selling and Up Selling
  • The ABC Model™
  • Measuring Customer Profitability and Contribution
  • The Stickability Factor
Join the event

About the speaker

James Osborne


James is an award-winning business consultant, advisor and entrepreneur, with an international board level background in the staffing and recruitment sector, ultimately as GM within one of the largest HR and Recruitment service providers in Australia. As Chairman of The Recruitment Network, James works with recruitment business leaders, helping them to achieve significant growth, performance improvement and competitive advantages acting as a Non-Executive Director, consultant, trainer and strategist for numerous fast-growth recruitment businesses.